AudPro’s Customer-First Approach Improves Customer Service at All Levels

As a wholesale-only provider…

As a wholesale-only provider of Music on Hold, we understand just how important it is to support our resellers in achieving their growth goals. But the best thing about MoH is that it’s the perfect value-add service for resellers looking to enhance their levels of customer support and reduce churn. All while providing end-users with a high level of customer service for their callers too.

In a nutshell, working with AudPro enhances customer support at three levels. The support we give to you – our network of resellers – the support you give to your customers, and the support businesses can provide to their callers.

Here’s how:

Aud Pro supports you

Having sold Music on Hold for over 15 years, we know the messaging that resonates best with your customers, as well as the stats and figures to help you get more customers signed up. Which is exactly why we created the Partner Toolkit.

It contains everything you need to create your own marketing campaigns without sacrificing precious resources that could be better spent elsewhere.

The Toolkit also contains ‘how to’ guides to help you support your customers’ scripting of their messages, alongside industry-specific templates for them to work from. There’s also battlecards and a key-date calendar to help your sales team drive new customer uptake and frame their conversations in the right way to maximise sales.

Support your customers’ growth

As resellers look to accelerate their recovery, keeping current customers happy is vital to create ‘stickier’ customers that will maintain their relationships with resellers for years to come.

Did you know that 20% of callers will make a purchasing decision based on what they hear while on hold? By positioning MoH as a service that maximises sales as well as providing a better on-hold experience, you can help your customers achieve two goals with just one product.

That on-hold experience is an essential part of building the credibility of an end-user business. The right MoH gives the impression of a larger operation and instantly instils trust in the caller about the size and professionalism of your customers’ operation. And you can hear the difference yourself by playing the two examples below – one customer’s on hold messaging ‘before and after’ working with AudPro.

End-users provide a better experience for callers

Customer service is just as important for end-user businesses too. They’re looking to provide a better level of service to their customers and maximise sales now that non-essential businesses are opening back up to the public.

MoH helps support an end-user’s sales by enabling them to upsell premium products while callers are waiting for an operator. And while your customers have a captive audience – that have at least shown some interest in their products – it’s the perfect opportunity to market those products and engage callers while they’re waiting.

Especially now that businesses are re-opening, another way MoH helps your customers provide a better experience is through educating callers. For example, if there have been changes to the way a business operates post-lockdown, informing callers of those changes – almost like an FAQ recording – helps them get their answer sooner, which will only increase their perception of the business they’ve called.

Plus, it means they don’t have to go through to an operator to ask their question, freeing up the line for a caller with a more specific enquiry or issue.

All told, working with AudPro means that you can concentrate on driving sales across your core connectivity and communication portfolio, while creating stickier customers that will refuse to look elsewhere because of the quality of the Music on Hold service and the features within that they find so beneficial to their business.

A better on-hold experience for your customers, driving more sales for both your customers and your own operation, and delivering an elevated service that keeps your customers on the books for longer… What’s not to like?

Get in touch and we’ll give you everything you need to start selling MoH within a week!