Richard Carter Joins Audion Productions as Non-Exec Brand Ambassador

Having enjoyed close bonds with the AudPro team for many years, the Stockport-based Messaging on Hold provider’s service-led approach and exciting vision for the future have teased industry veteran, Richard Carter, out of retirement.

Joining the award-winning business as Audio Productions’ new Non-Exec Brand Ambassador, Carter is excited to share his vision and empower the AudPro team to realise his mission of making Messaging on Hold the go-to on-hold engagement offering for Resellers across the Channel.

“Audio Productions’ dedication to the Channel, from its partner-first focus to its ability to flex to the needs of its partners is more than just admirable. They are a truly ‘100% Channel’ operation that puts its partners above all else, and I can’t wait to push the experience even further.”

– Richard Carter, Non-Exec Brand Ambassador, Audio Productions

Leveraging decades of insights gained from leading Nimans’ Go-to-Market and sales strategies, Carter’s experience will be invaluable in enhancing Audio Productions’ product proposition, and the support it offers to Reseller Partners.

“The rush to integrate AI and self-service into on-hold solutions has negatively impacted the customer experience. Too much is being asked of the end-customer and reseller unless they spend a disproportionate amount of time and money.

Redressing that balance of value and low-touch customer experience, with a more considered implementation of AI, is how Audio Productions will forge a unique direction, helping resellers maximise margins from on-hold services.”

– Carter

That work has already begun, with efforts behind the scenes to introduce new technologies to reshape the Messaging on Hold portfolio, with new services and user experiences to be announced in the coming months.

“There is a clear opportunity to support Channel Partners in enhancing the profitability of their cloud services, as well as the quality and scalability of the on-hold services they provide, so they can stand out from their competitors.

Audio Productions is already a clear favourite for bespoke Messaging on Hold, and we can’t wait to share how we’re making our services even more scalable and hands-off for our partners, without losing that personal touch!”
– Carter